You're planning an event for a client and you want every attraction to earn its place. Not just entertain the guests, but help achieve a specific goal: build the brand, collect contacts or bring a team together. Below we show how to choose attractions to fit the goal, not the latest trend.
Three mistakes that most often spoil the choice of attractions
Before we get to planning, it's worth knowing the pitfalls. A random choice risks a wasted budget. It's also a missed opportunity for the attraction to genuinely help the client.
- No clearly defined goal. An attraction chosen because it's trendy, without answering the question "why?", is the easiest way to spend money with no result.
- Ignoring the target audience. An attraction that's too high-tech for conservative guests, or too static for an energetic team, simply won't work.
- A mismatch with the character of the event. A loud, fast-paced game can break up the flow of a formal gala. An attraction that's too elegant will get lost at a casual company picnic.
1. Start with the client's business goals
This is the foundation. Before you open the catalogue, you need to know what the client wants to achieve. More sales? Better relationships within the team? The image of a company that keeps up with the times? It's usually about one of these goals:
- Branding and image. Greater brand recognition, launching a new product.
- Lead generation. Collecting contacts of potential customers.
- Team building. Better relationships and communication, a stronger organisational culture.
- Education and training. Passing on knowledge about products or strategy in an engaging way.
- Networking. Creating the conditions for making and deepening business contacts.
A question worth asking the client
"If this event were a 100% success, what exactly would that mean for you?". The answer will show you what the real priority is.
2. Match the attractions to the strategy
Once you know the goal, you can choose the tools – the attractions. Below are a few examples of how our solutions meet specific needs.
Goal: branding and social media reach
You're looking for an attraction where guests want to take photos and videos themselves and then post them online.
Example from our offer: Fotobox Vogue
A three-dimensional magazine cover frame with headlines prepared for the event. Guests pose as if at a photo shoot, and the photos with visible branding quickly land on Instagram and promote the client's brand. You'll find the details on the Fotobox Vogue page.
Goal: lead generation and presenting the offer
Here, attractions that let you collect contact details in exchange for an interesting experience – without being pushy – work well.
Example from our offer: an information kiosk with a game or quiz
To play or complete a quiz about the product, the participant leaves their contact details. Guests are happy to play, and the client builds a mailing list. You can read more about this solution on the information kiosks for events page.
Goal: team building
Choose attractions that require cooperation, conversation and healthy competition. The bonds then build along the way.
Example from our offer: team game shows, e.g. Family Feud
We split participants into teams that answer questions together, often about the company or the industry. To win, the team has to reach agreement. See what Family Feud at a corporate event looks like.
Goal: education and knowledge transfer
Turn listening to a presentation into action. Gamification helps.
Example from our offer: personalised event games
We build a game whose mechanics are based on knowledge of a new product or the company's strategy. Participants learn while having fun and remember more easily what they've practised. You'll find examples on the personalised games and apps page.
3. Match the attraction to the guests and the character of the event
Even the best attraction won't work if it doesn't suit the people who will be using it. Always check:
- The participant profile. Age, interests, industry. Will the attraction be understandable and interesting for them?
- The style of the event. A formal gala, a casual picnic, an industry trade fair. The attraction has to fit the mood.
- Logistics. Available space, throughput – how many people it can serve in a given time – and technical requirements.
4. Decide how you'll measure the effect
It's worth setting the metrics (KPIs) at the planning stage. Many attractions, including ours, collect data during the event, such as the number of photos taken or games played. These figures are a good addition to the report for the client.
- Branding: number of social media shares, hashtag reach.
- Lead generation: number of contacts collected.
- Team building: satisfaction survey results, participant feedback.
- Education: knowledge quiz results after the game.
The attraction as a business tool
Choosing an attraction is a strategic decision, not a decorative one. We don't just bring the equipment. We advise from the concept stage, help choose solutions that fit the goal and support you in assessing the results after the event. Get in touch and tell us what your client's goal is, and we'll suggest attractions that work towards it.
